On Friday, June 6, 2025, Swiss-Belhotel Tuban officially rebranded as Anathera Resort Kuta, marking a major milestone for the four-star property. The grand opening ceremony was held at the hotel’s location on Jalan Kubu Anyar, Tuban, Kuta  just 3 km from Ngurah Rai International Airport  and was attended by executives, stakeholders, and management, including General Manager Engelin Angsar.

This rebranding isn’t just a new name or logo, but a full transformation into a Family Resort, aiming to offer a more authentic, comfortable, and meaningful guest experience.

New Facilities & Services

With the rebranding, Anathera introduced several new facilities designed around family-friendly hospitality and Balinese culture:

• A main pool (20×10 meters) and a dedicated kids’ pool

• Spa, gym, playground, in-house clinic, ballroom, and meeting rooms

• New amenities: lobby coffee shop, skybar (also used for weddings), lounge, money changer, and tour desk

• Daily activities like yoga, cooking classes, and traditional Balinese arts

• The lobby features strong Balinese elements: real frangipani trees, statues, carvings, rindik (Balinese xylophone) music, and marigold flowers to create a relaxing and culturally immersive atmosphere

Philosophy & Sustainability

The resort embraces the Tri Hita Karana philosophy — harmony between people, nature, and spirituality — as its daily operational foundation. It also introduces environmental initiatives such as small-scale waste reduction programs, reflecting a growing commitment to sustainability.

Strategic Location & Guest Convenience

• Conveniently located near the toll road, Kuta Beach, shopping centers, and other attractions

• Just 1.4–3 km from Ngurah Rai Airport (approx. 4–8 minutes travel time)

• Offers free shuttle service to the airport, beach, shopping malls, and local shops

Special Launch Promotions

To celebrate the launch, Anathera is offering special packages and promotions:

• Family holiday packages during the school break

• Special rates for groups, travel agents, and corporate clients

• Floating breakfast and brunch starting at only IDR 150,000 per person

• Up to 20% early bird booking discounts

Why It Matters

This transformation from Swiss-Belhotel Tuban to Anathera Resort Kuta adds genuine value:

1. Stronger Balinese identity – seen in the design, culture, and service

2. Fully developed Family Resort concept – from facilities to daily programs

3. Environmental and social responsibility – showing a clear commitment to community and sustainability

4. Same great location – still easily accessible and well-connected

Anathera Resort Kuta now stands as a modern Family Resort deeply rooted in Balinese culture. With complete facilities, a prime location, and a thoughtful operational philosophy, it offers an enriching experience for both domestic and international guests. The grand opening on June 6, 2025, is more than a celebration — it’s the beginning of a new journey in Kuta’s hospitality scene.

If you’re looking for a meaningful family getaway with a true Balinese touch — Anathera is ready to welcome you!

Media Contacts:
Amelia, Marketing Communications, Anathera Resort Kuta
M +62 895 80017 9929 marcom@anatheraresort.com