Marketing Communication Executive

Qualification

Minimum 2 years of experience in the same position in 4 or 5 star properties
Good knowledge of marketing trends and strategies, social media and online advertising
Able to develop innovative compain that align with brand positioning
Excellent communication skill and fluent in english (written and verbal)
Good interpesonal skill

Key Responsibilities

Brand Communication & Messaging
- Build and maintain consistent brand image and messaging across all communication channels.
- Develop communication strategies to enhance brand awareness and engagement.
Content Creation & Management
- Create promotional materials such as flyers, brochures, videos, social media captions, and newsletters.
- Manage content for websites, social media platforms, and other digital channels.
Public Relations (PR)
- Establish and maintain good relationships with media, influencers, and strategic partners.
- Prepare and distribute press releases, media kits, and handle media inquiries.
Campaign Planning & Execution
- Plan and execute marketing campaigns (both online and offline).
- Analyze campaign effectiveness and provide reports with insights and recommendations.
Event Coordination
- Organize and promote marketing events, product launches, and partnership activities.
- Coordinate with vendors and internal teams to ensure successful event execution.
Advertising & Media Placement
- Manage and monitor advertising in print, digital, radio, and outdoor media.
- Control budgets and ensure cost-effective media placements.
Internal Communication
- Develop internal communication materials such as newsletters, announcements, and internal campaigns.
- Support inter-departmental synergy for promotional activities.
Market & Competitor Analysis
- Conduct market research to understand trends, audience behavior, and competitor activities.
- Provide strategic insights for brand communication and promotional planning.

Skills, Knowledge & Expertise

Core Skill
- Strong verbal and written communication skills in English (and local language if applicable).
- Excellent copywriting, editing, and storytelling ability.
- Creative thinking with a good eye for visual aesthetics and branding.
- Proficiency in social media management and digital marketing tools.
- Project management and multitasking skills with attention to detail.
- Ability to work collaboratively across departments and with external partners.
Technical Knowledge
- Familiarity with digital marketing platforms (Meta Ads, Google Ads, SEO, SEM).
- Knowledge of social media analytics, reporting, and performance tracking.
- Basic design and layout understanding (Canva, Adobe Creative Suite, or similar tools).
- Experience in CRM systems, email marketing, or content scheduling tools.
- Understanding of media relations, event management, and brand strategy.
Profesional Expertise
- Deep understanding of marketing communication principles and public relations.
- Strong sense of branding and market positioning.
- Ability to craft messages tailored to different target audiences.
- Skilled in developing marketing campaigns from concept to execution.
- Analytical mindset with the ability to interpret data and translate insights into action.
Personal Attributes
- Creative, proactive, and resourceful.
- Strong interpersonal and networking skills.
- High sense of responsibility and ownership.
- Adaptable to fast-paced and dynamic environments.
- Passionate about storytelling, branding, and customer experience.

Marketing Communication Executive

Key Responsibilities

Skills, Knowledge & Expertise

Workplace type

Department

Employment Type

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